Create your first GS1 QR Code
From 2027, the classic GS1 barcodes on products will be replaced by GS1 Digital Link QR Codes (GS1 Sunrise 2027). Implement our solution in good time to gain the following benefits:
If you would like your company to be prepared for GS1 Sunrise 2027, please contact us. We are here for you.
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Future-proof products with GS1-compatible transition QR Codes
Use your account to generate QR Codes that combine both GS1 Digital Links and conventional barcodes.
This is a smart move: whether your digital content is ready or under development, and whether GS1 is fully implemented in your region or not, your products will be GS1 compliant from day one.
One code. Total flexibility. Future-proof by design.
Our GS1 QR Code platform offers you possibilities that nobody would have thought possible a few years ago.
You now have advanced options for tracking customers, running campaigns and analyzing data.
In this way, you can take advantage of new opportunities and significantly improve marketing initiatives with ease.
With the help of our dynamic GS1 QR Codes, you can retarget customers based on their location and interests.
This means that you can place ads for people who have scanned a QR Code of a specific product from your portfolio, for example.
It is also possible to place ads for people who are similar to those who have scanned a QR Code for one of your products.
This type of targeting is the most advanced type possible - and many times more effective than traditional targeting by age, gender or general interests.
Collect leads based on a specific product interest.
With our GS1 QR Code solution, you can collect contact information from people who have scanned a QR Code on one of your products.
This allows you to create email lists of people who are interested in a specific product from your portfolio. You even know in which city and in which language the person scanned.
Run (local) campaigns/cashbacks based on geographical information.
With our GS1 QR Code solution, you can dynamically run specific campaigns such as cashbacks or prize draws for people who are interested in a particular product and/or live in a particular city.
Analyze and compare customer interaction between product lines, languages, media types, etc.
With the advanced analysis functions of our GS1 QR Code solution, you can analyze transaction data according to various criteria such as country, city, language, device, operating system, etc.
For completely customized analyses, you can also load the analysis data into your analysis system such as Microsoft Power BI or Tableau via our API and create your individual dashboards there.
Offer a mechanism with which you can check whether your product is an original.
If it is important for you to be able to verify the authenticity of a particular product, you can use our product authentication feature to make this possible.
Take your product packaging to the next level! Since space on your product packaging is limited, use the possibilities offered by our GS1 QR Code platform to improve your customers' product experience. Include information such as reviews and videos that you cannot include on your product packaging.
Display of product information based on the scan location.
With our solution, you can display different versions of product information depending on where the user has scanned the GS1 QR Code.
This is usually used if you have offers that vary from region to region.
Display product information in different languages.
You can display product information in the language of the user who scans the QR Code.
This can increase interest in your products, especially among tourists.
It also allows your company to use the same packaging for different countries.
Display of nutritional information/allergen details.
With our GS1 QR Code solution, you can display nutritional and allergen information quickly and easily.
Provide consumers with videos about your product.
Offer interactive chat support at the point of sale.
What would you have given to have the opportunity to speak to a potential customer 1-to-1 in-store when they are considering buying your product?
This is now possible. When a user scans our GS1 QR Code on one of your products, you can offer them chat support or even a video call to answer any open questions.
Can you imagine how this can increase your trustworthiness and even boost your sales?
Provide structured data for processing by other applications.
With our GS1 QR Code solution, you can provide data that can be processed automatically by other applications.
Possible scenarios range from special nutrition apps on a consumer's smartphone to the provision of additional logistics data for partners in the supply chain.
Use the opportunity to present product reviews to customers in a physical store that you have collected in the webshop, for example.
You can use our GS1 QR Code solution to show reviews to consumers at the point of sale (POS), increasing trust and the likelihood of a sale.
It is also possible to collect new reviews by scanning the QR Code on the product.
Provide consumers with a list of frequently asked questions (FAQ) so that they can
Provide your customers with tutorials and instructions on how to install, set up, check and recycle your product.
If there is something you want to tell your customers, you can create instructions for it. It doesn't matter whether it's assembly instructions or cleaning instructions.
You can provide the instructions in various formats, such as in written form or as a video, and you can even provide them in different languages.
The main difference between a traditional GS1 barcode (like the EAN/UPC or GS1-128) and a GS1 QR Code lies in their data capacity, functionality, and use cases:
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GS1 plans to start replacing traditional barcodes with QR codes by 2027 as part of their "Sunrise 2027" initiative. This transition is driven by the limitations of traditional one-dimensional (1D) barcodes and the need for more advanced data capabilities to meet modern retail and supply chain demands.
In order to be able to generate a GS1 QR Code you have to adhere to the GS1 Digital Link format. This format is based on a URL (Unified Resource Locator) and defines how data is going to be encoded. In a GS1 Digital Link you can encode information such as the traditional barcode number, batch numbers, expiry date, and much more.
Fortunately we provide a GS1 QR Code generator that adheres to the GS1 requirements and produces a valid GS1 Digital link by you just having to fill out a form.
A GS1 Digital Link is an innovative standard developed by GS1 that transforms traditional barcodes into a digital format, capable of linking physical products to online information and services. This standard allows for more data-rich interactions and enhanced connectivity between products and the digital world.
You can read a GS1 QR Code with any QR Code Reader like your iPhone camera. A GS1 QR Code always contains a default link where you will be redirected to.
Although traditional barcodes provided a lot of value, especially in the retail space, their limitations of storing data is not really enough with dealing with the emerging requirements by consumers. Consumers want to get more information about the product they are currently holding in their hands. That's where GS1 QR Codes come into play to provide additional information e.g. in different languages.
This article will explain what GS1 QR Codes are, how you can benefit from them, how they work and how to create your first GS1 QR Code with our GS1 link creator.
Learn how to create static variations for your dynamic GS1 QR Codes in your account.
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