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9 Tips on how to use QR Codes
Use dynamic QR Codes
Use dynamic QR Codes to edit the target URL anytime. It is a live saver, when you have already printed a QR Code in the newspaper and you find out that you have to change the target URL. With a dynamic QR Code you can change the target URL without to print the QR Code again.
Do scan tests on many devices
Print the QR Code and scan the code in advance.
Check if the QR Code really redirects you to your
desired landing page.
Add the protocol in front of your
URL (http:// or https://). Some
QR Code readers may not recognize your link otherwise.
Optimize for Smartphones
Make sure that your QR Codes lead to websites which are displayed well on mobile devices and visitors can easily navigate on the site. Non mobile-friendly landing pages have a higher bounce rate and will be punished by Google. Read more about:
Watch the size and positioning
To scan a QR Code, he must have a certain minimum size (Recommended Minimum QR Code Size: 2x2 cm). This size works well for business cards, flyers or on packaging.
Give hints for decoding
Even if most people have seen and know how to use a QR Code give a hint where to download a reader software for QR Codes.
Provide an alternative URL
Just in case a user does not have a QR Code reader installed on his mobile phone, print an alternative URL next to the QR Code.
Arouse
Curiosity
Offer an incentive to scan your QR Code and announce where the QR Code will lead the user to. For Example: If the code is printed on a food package you may add the following information:
Scan the QR Code for a fabulous ham & eggs recipe.
Provide useful information
Do NOT just link to your website. Redirect the user to a landing page especially designed for your campaign and optimized for mobile devices.
Make QR Codes accessible
Think about where you want to place the QR Code. It should be in a comfortable height. The user will not climb a ladder to scan the QR Code or stop his car on the highway to scan a QR Code on a poster.
Register for free
Our QR Code platform is an all-in-one solution to help you in creating successful mobile marketing campaigns. You can track who scans your QR Codes and analyze your audience to optimize your advertising strategy.
QR Codes are free for commercial use and will never expire.
Register a free Account
Register for free
Register a free account to create and manage your QR Codes. Get detailed analytics of who, where and when your QR Codes are scanned. You can also design QR Codes with your own colors and logo.
Create a free Account