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QR Code tracking

Real-time data about your scans

Create trackable QR Codes and track when, from which device and where they are scanned - so you can better analyze the data of your QR Code campaign and target your QR Code marketing even more precisely.

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How does QR Code tracking work?

When you create a dynamic QR Code, every user who scans your QR Code is first redirected to our server. There, we analyze the user's device and location before redirecting them to the target URL. You also receive statistics on the number of people who have scanned your QR Codes.

Status Monitor

Tracking users and devices

Measure your unique visitors

For each QR Code, we track the following information:

Unique visitors
Scan quantity
Average scan rate per day
Date of the first and last scan

Capture mobile devices

Each scan saves the calling device with

Fire e.g. Apple
Model e.g. iPhone
Browser e.g. Safari
Operating system e.g. iOS

It is not technically possible to save the telephone number or other personal data such as name or address data. You need lead landing pages for this.

Protection from bots

We protect your QR Codes from being scanned by bots. We filter out IP addresses that come from hosting companies and not from real people. IP address data is provided by IPinfo and updated once a week.

Track in local time

The date and, depending on the time zone, the local time are saved for each scan. If you use the same QR Code in different countries, you will always see the local scan time.

Evaluate locale and language

When a QR Code is scanned, the mobile browser sends its preferred language and locale. You can use this information to recognize tourists from abroad, for example:

When a tourist scans a QR Code in your hotel, the country determined via the IP address is your home country. However, we also evaluate the locale and therefore you can see the country of origin and the preferred language of your guests.

Position accuracy

Precise GPS tracking

Location Tracking

qr1°at determines the position for each scan as accurately as possible and saves the country, city and optional GPS coordinates. When recording with GPS, the user must explicitly agree to their position data being transmitted.

Longitude
Latitude
Accuracy

Scan location information is available in all reports via the dashboard, CSV download and API.

Geocoding of scans

Activate geocoding to read the following data points from GPS coordinates

Region
City
Zip code
Street and house number

QR Code Map

As soon as the QR Codes that you have linked to the saved address are scanned, they immediately appear on the map with the number of scans.

This allows you to determine your most-visited locations and optimize your marketing activities accordingly.

Flexibly expandable

Integration of third-party tools

Google Analytics

Our platform not only has detailed tracking data for your QR Code campaigns, you can also use it to dock with Google Analytics. In your Google Analytics account, you also receive demographic data such as age or gender and interests of the users who scan your QR Codes.

Age, gender & interests with Google Analytics

Retargeting

If you create a dynamic QR Code, you can use third-party plug-ins for tracking and retargeting after a QR Code is scanned. We support among others:

Google Analytics (GA)
Google Tag Manager (GTM)
Facebook Pixel

Our service offers an optional consent popup that is displayed to the user before third-party cookies are stored for GDPR and CCPA compliant tracking.

Statistics API {JSON}

With the API, you can automatically generate QR Codes and retrieve statistics on how often, where and with which devices a QR Code was scanned. You can create your own reports with any software.

Daily statistics
Set a time range
Filter by device and country
Group by folders and tags

API Docs

Ultra High Performance

Our data warehouse enables you to process statistics with millions of scans in a matter of seconds.

We are committed to providing a rock-solid platform with the latest technologies and analytics algorithms to deliver the service your business needs.

Platform status

Create tracking QR Codes now

To generate and analyze your own traceable QR Codes, create a free user account:

Create a free account

FAQ

What is the difference between Unique Visitors and Requests?

The number of requests indicates how many times the short ULR of a QR Code has been requested. A QR Code may be scanned 1 or more times by the same person. Therefore, the number of requests is always greater than or equal to the number of unique visitors.

How long is the tracking data of my QR Codes stored?

We keep your tracking data of your QR Codes in accordance with GDPR for a maximum of 5 years. You can also delete the tracking data yourself at any time from your account.

Can I get the phone number, name or address of the person who scanned the QR Code?

No. For security reasons it is not possible to track the person's phone number or any other details like name or contacts from the address book just by scanning the QR Code.

Why do I see scans and requests from countries in my statistics where I did not publish the QR Code?

When you create a trackable QR Code, we identify a QR Code scan by the device's IP address and the user agent sent by the device. There are different possibilities, why a QR Code incorrectly shows up from a different country.

Are the IPs of unique visitors tracked GDPR and CCPA compliant when scanning a QR Code?

What personal data do you collect during QR Code Tracking and is this GDPR compliant?

The good news is that the tracking process itself does not store any personal data. When requesting a tracking URL or scanning a dynamic QR code you do not have to worry about GDPR or CCPA. We just store: user agent, local time of the request, anonymized IP and, if possible, country and city. No third-party server or API is used.

What time zone is used when a QR Code is tracked?

For each scan, we first get the location of the device and depending on
the location we compute the local time zone. So, if you are using the same QR Code in countries with a different time zone, you will always see the local scanning time in your statistics.

QR Code tracking

Real-time data about your scans

How does QR Code tracking work?