| Hotels, restaurants, delivery services, salons, hotel & gastronomy | High (daily use) | Digital menus, contactless services, vouchers, bookings, feedback | More guests, more efficient processes, better guest satisfaction |
| Retail, e-commerce retailer, food, cosmetics, accessories | Very high | Product information, digital labels, packaging campaigns, traceability | Higher conversion, sustainable communication, flexible campaigns |
| Logistics industry, shipping & delivery services (Business) | Medium to high | Asset tracking, delivery status, transparency, internal organization | Fewer errors, better customer transparency, time savings |
| Insurance & finance, public authorities, management consultancy, doctors | Medium | Digital business cards, document access, facilitating processes, creating trust | Greater customer satisfaction, secure processes, fast services |
| Publishers, magazines, cinemas, musicians, artists, art & culture | Low to medium | Media extension, audio/video, additional content, reader/visitor integration | More interaction, stronger customer loyalty, new revenue models |
| Trade fairs, sporting events, event management | High (peak scans) | Tickets, program access, sponsor marketing, admission logistics | Easy access, better visitor guidance, valuable sponsorship |
| Educational institutions, libraries, tourism (museums, cities) | Low to medium< | Learning content, orientation, info level, museum guides | More commitment, modern knowledge transfer, visitor friendliness |
| Fashion, cosmetics industry, furniture trade, consumer electronics | Low to medium | Product information, styling, how-to videos, additional services | Customer loyalty, upselling, inspiration to buy |
| Smart Home & IoT, Smart Cities, Environment & Sustainability | Medium | IoT links, environmental information, recycling instructions, smart services | Innovation, transparency, better user experience |
| Personal use (weddings, job applications, animals, career) | Low | Individual content: Invitations, applicant scans, pet info | Simplicity, originality, time saving |