| Hotels, restaurants, delivery services, salons, hotel & gastronomy |
High (daily use) |
Digital menus, contactless services, vouchers, bookings, feedback |
More guests, more efficient processes, better guest satisfaction |
| Retail, e-commerce retailer, food, cosmetics, accessories |
Very high |
Product information, digital labels, packaging campaigns, traceability |
Higher conversion, sustainable communication, flexible campaigns |
| Logistics industry, shipping & delivery services (Business) |
Medium to high |
Asset tracking, delivery status, transparency, internal organization |
Fewer errors, better customer transparency, time savings |
| Insurance & finance, public authorities, management consultancy, doctors |
Medium |
Digital business cards, document access, facilitating processes, creating trust |
Greater customer satisfaction, secure processes, fast services |
| Publishers, magazines, cinemas, musicians, artists, art & culture |
Low to medium |
Media extension, audio/video, additional content, reader/visitor integration |
More interaction, stronger customer loyalty, new revenue models |
| Trade fairs, sporting events, event management |
High (peak scans) |
Tickets, program access, sponsor marketing, admission logistics |
Easy access, better visitor guidance, valuable sponsorship |
| Educational institutions, libraries, tourism (museums, cities) |
Low to medium< |
Learning content, orientation, info level, museum guides |
More commitment, modern knowledge transfer, visitor friendliness |
| Fashion, cosmetics industry, furniture trade, consumer electronics |
Low to medium |
Product information, styling, how-to videos, additional services |
Customer loyalty, upselling, inspiration to buy |
| Smart Home & IoT, Smart Cities, Environment & Sustainability |
Medium |
IoT links, environmental information, recycling instructions, smart services |
Innovation, transparency, better user experience |
| Personal use (weddings, job applications, animals, career) |
Low |
Individual content: Invitations, applicant scans, pet info |
Simplicity, originality, time saving |