On the occasion of the DVD release of the movie "28 Weeks Later", one of the first giant QR codes was placed in London. It was certainly a bold promotional action, which aroused the curiosity of passers-by and caused some virality among the "geek" community.
QR code jumbo "28 weeks later" We recommend watching the interesting interview above with Gia Milinovich, self-described geek, and QR code expert.
Gia discusses in detail the obstacles and friction of QR code-based promotions today. These include: low user awareness of what a QR code is and how they work, the unavailability of devices/applications capable of reading QR codes, or the cost of mobile internet connection
As Iain Tait explains in his blog, this is a multi-level campaign. There will be people who will think, "Great! A QR code, let's see what's in it," people who get another message, "What's that? These 28-week-old people are weird."
In order to fully understand the campaign you must:
- Know what a QR code is
- Have a reader with you
- Be across the street, otherwise there is not enough distance to fit the QR on your screen.
What % of the population of your city would be able to read it?