Thanks to a friend we received today a case of an innovative application of QR Codes at the Hospital de Sant Pau in Barcelona
We are often asked by marketers about the success/failure of QR Codes in different areas. Our answer is always the same: QR Code campaigns have a higher chance to succeed if they have a clear value proposition and are communicated and implemented in the right way
In summary, in the case of Sant Pau Hospital, the user captures the QR code and is directed to a simple form in which he/she indicates name, telephone number and reason for the call. The Hospital undertakes to return the call within a maximum period of 24 hours
We wanted to highlight this example because it addresses a clear problem and uses QR-Code in an exemplary way
We imagine that the objective of the Hospital de Sant Pau team is to optimize the telephone service to its users, reduce waiting times and take advantage of resources. It is not the same to attend calls in a dispersed way than to manage a flow of structured tickets
Campaigns with QR codes are more likely to be successful if they have a clear value proposition and are communicated and implemented in the right way
Key Campaign Factors - Clear goal - Optimize the call center and phone support.
- Medible - The URL is exclusive for the action.
- Comprehensive strategy - From the web you can also request the call and in each context each channel contributes to the overall goal.
- Landing page mobile friendly - Basic condition for the use of QR Codes and that in many cases is not met
- Communication - Multiple sheets like the ones in the pictures offer the possibility to patients and the benefit obtained by scanning the QR is communicated clearly and directly (WIIFM?)
Congratulations to the Hospital de Sant Pau. We wish you many successes and to continue innovating in the corridors and in the laboratories.