With qr1.at (QR Planet), we have found a flexible and reliable solution to create and manage QR codes centrally and use them specifically for our marketing measures. Whether on our product packaging or as part of campaigns such as NÖM mix - the codes enable us to offer our consumers real added value beyond the product, for example in the form of recipe ideas or further information. The ease of use and extensive evaluation options impress us across the board.
Christoph Glöckel
Digital Marketing Lead, NÖM AG
QR codes have been established in retail as an effective tool for strengthening customer loyalty, providing information and promoting interaction. The ease of use and the ability to make digital content directly accessible make QR codes a popular tool for marketing and communication strategies.
The milk processing company NÖM AG, one of the leading companies in the Austrian dairy industry with around 1,000 employees, not only brings its yoghurt and milk products very close to its customers through regional production, but also continues this regionality digitally with the help of QR codes.
The platform qrplanet.com is used to create QR codes that are attached directly to the product packaging and redirect customers at the point of sale to value-added offers such as recipe ideas, competitions and recycling tips.
From Austria's most regional fruit yogurt to a digital experience
The NÖMmix campaign shows how QR codes have been successfully used in retail for years.
NÖMmix QR Code campaign NÖM produces fresh dairy products every day. In order to strengthen customer loyalty and promote sustainable behavior, the company decided to use dynamic QR codes on the packaging of nine different fruit yogurts.
The campaign focuses on regionality and origin: consumers in the greater Lower Austria area can use the QR Codes to find out about regional production and actively participate at the same time.
This integration provides customers with recipe suggestions or the opportunity to take part in seasonal competitions. However, the QR Code communication also focuses on the correct recycling of packaging.
The campaign has achieved a consistently high level of participation since its launch in 2023, thus also strengthening brand loyalty. Furthermore, the dynamic QR Codes allow content to be changed flexibly and on a daily basis without the need for a new print run.
Increase brand visibility with company-wide use of QR codes
Many companies use QR Codes as a link between analogue and digital communication channels. In addition to integration on product packaging, NÖM AG also uses QR codes in traditional print advertisements and on posters as a direct digital link to accompany campaigns.
NÖM AG uses QR Codes not only for marketing campaigns, but also for Digital Business Cards to simplify the exchange of contact data.
The option of adapting the design and format of the QR Codes to the company's corporate design is equally appreciated. Color selection, logos, frames - all design elements can be precisely implemented with the
design functions of qrplanet.com. The platform also offers extensive analysis functions: Scan numbers, timestamps and device types can be evaluated in order to optimize marketing measures in a targeted manner.
QR codes in use at NÖM
Where and how do you use QR codes?
NÖM uses qrplanet.com throughout the company and we create new QR Codes on an almost weekly basis. In classic print ads and on posters, the Codes enable direct digital forwarding, for example to campaign pages or further product information. We use QR codes on business cards for the simple digital exchange of contact data. Another key area of application is the integration on packaging, such as on yoghurt pots, to guide customers directly to recipe ideas, origin information or other product details.
Two main factors led us to qrplanet.com: the requirement for dynamic URLs and a local partner were the deciding factors here.