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Late Night with Stephen Colbert shows a QR code on TV

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Late Night with Stephen Colbert shows a QR code on TV

"Multi-screen" consumption is a growing trend in the world of entertainment. We can be watching a show on TV, tweeting about content from our smartphone and checking email on our laptop. It's not such a crazy scenario

We recently saw Stepehen Colbert on Late Show showing a QR that linked to his tumbler account.

For the moment they are timid experiments, but we believe that in a transmedia world we will see more of them and that the interaction between smartphones and smart TVs will be much more than that

Fields such as content creation, advertising, e-commerce, m-commerce, etc. have in QR codes a powerful resource and a great ally in the future.

Last update 1 year ago