×
How to Create a Google Review QR Code (Step-by-Step Guide)

How to Create a Google Review QR Code (Step-by-Step Guide)

Herbert
book reader icon
5 Minutes
facebook logo gray
blueskylogo gray
linkedin logo gray
mail logo gray

To create a Google review QR Code, copy your review link from your Google Business Profile, paste it into a QR Code generator such as our free Google review QR Code generator, and download the code. Print it where happy customers will see it, with a short call to action. This guide shows you how to get your review link, how to design a QR Code that gets scanned, and where to put it.

The feedback from your customers is priceless – it will help you to bring new prospects on board and it will improve your rankings (especially local SEO and mobile search).

Google lets you copy a review link and download a basic QR Code straight from your Business Profile. If you want a QR Code in your brand colors, with your logo and in print-ready formats (PNG, SVG, PDF), create it with our free Google review QR Code generator. No registration is needed.

In this post you will learn how to create QR Codes that will customers help to give feedback easily. A QR Code can be placed almost anywhere in the offline world and they make the process of locating the business pages and writing a Google business review much smoother.

How to create a Google review QR Code in 3 steps

Creating a QR Code for Google Business
Google Business Dashboard
  • Open your Google Business Profile on a computer, select the business, then choose Read reviews and Get more reviews.
  • Copy the review link shown there (this is your personal Google review link).
  • Create your QR Code with our free generator: paste the link, choose colors, a logo or a design template, and download it.

Important: Google only allows genuine reviews. Offering discounts, gifts or other incentives in exchange for a review is not allowed and can get reviews removed.

Where should you place the QR Codes and how can you promote them?

Once you have your QR Code ready it is time to place it in strategic places so your customers can review their experience with your business. As we always mention, it is not enough printing a QR Code and expect that the users will scan it. You have to explain and motivate. your customers to get a review.

Thank your customers for their time, but never offer rewards in exchange for a review: Google treats this as fake engagement.

A call-to-action, which is the text that goes next to the QR Code, is mandatory. The more appealing they are, the more likely it is you will get a review. Getting a good review is not up to the QR Code.

A personal note at the end of the menu (next to the desserts) asking your customers to share their experience can be a nice way to ask for reviews.

QR Code on menu for review
QR Code on menu for review

Table placemat

You can put a QR Code at the corner of the paper. This will be visible all the time and you increase the chances of getting a review.

QR Code on placemet
QR Code on placemet

Photo frame

It is also a simple but effective way to display a QR. You can use a wall frame or table frame to place a QR Code.

QR Code in a frame
QR Code in a frame

Ticket/bill

Most POS (Point of Sale software) allow you to add promotional images/content on the receipts. It has no extra cost and again, if you think of some treat, you can have some interaction there too.

QR Code on a bill
QR Code on a bill

Door/Shop Entrance

When your customer passes by or leaves your location, you can thank their visit and ask your users to share their experience, follow you on social media o write a review.

QR Code on a door
QR Code on a door

Call2action on your business card

If you have created QR Code business card you can add a call-to-action button redirecting to the Google Business reviews page.

Call-2-action buttons
Call-2-action buttons

WC door

no further comments ;)

QR Code on a WC door
QR Code on a WC door

A QR Code is an excellent way to connect the physical world with digital world.

Types of business that can really benefit from review QR Codes:

  • Hospitality: Hotels, restaurants, bars, food trucks…
  • Personal services: hairdressers, beauty salon, massage, SPA…
  • Sports and Culture: museums, sport facilities, go karts, mini golf…
  • Leisure: Night clubs, amusement parks, attractions, pubs, concerts…

Other review platforms

We have brought it down to Google Business since it is probably the most global review service and it also has an impact on the SEO of your project, specially local and mobile. However, there are some other review site where you can ask your users to write a review.

Facebook

facebook logo

You can also ask your users to leave a review on your Facebook page. This will improve the social reputation of your page and your company (as long as they are good reviews).

It is as easy as creating a QR Code with the following URL scheme https://www.facebook.com/YOUR-FACEBOOK-PAGE-NAME/reviews/

Tripadvisor

trip advisor logo

It is probably the largest travel platform and their reviews are one of the main assets of the company. If you have a business listed on Tripadvisor you can easily create a dynamic QR Code and invite your visitors to review their experience. For example a Tripadvisor review for the Hotel Sacher.

What to write next to your Google review QR Code

A QR Code without a call to action rarely gets scanned. Tell people what to do, how long it takes and why it matters. Keep it short and friendly, for example:

  • “Enjoyed your visit? Scan and leave us a Google review – it takes 30 seconds.”
  • “Your opinion helps others find us. Scan to review us on Google.”
  • “Tell us how we did. Scan to write a Google review.”

How to check that your QR Code works

  • Test it on at least two phones (iPhone and Android) and check that it opens the Google review form of the right business.
  • Print it large enough: at least 2 × 2 cm (0.8 in) for receipts and cards, 5 × 5 cm (2 in) or larger for table cards and posters.
  • Keep strong contrast and a white border around the code. Dark code on a light background scans best.
  • Use one code per location and place it where customers are relaxed and have a moment: at the table, at the checkout or on the receipt.
  • Want to know which placement works? Use a dynamic QR Code with scan statistics for each placement.

Frequently asked questions

Is the Google review QR Code really free?

Yes. You can create and download a static Google review QR Code with our generator for free and without registration. It does not expire.

How do I find my Google review link?

Open your Google Business Profile on a computer, choose “Read reviews” and then “Get more reviews”, and copy the link.

Can I track how many people scan my review QR Code?

Static QR Codes cannot be tracked. If you want scan statistics, use a dynamic QR Code.

Does the QR Code stop working at some point?

A static QR Code works as long as your Google review link works.

Can I create QR Codes for several locations?

Yes. Create one QR Code per location with the review link of each location.

Can I offer a discount for a review?

No. Google only allows genuine reviews, and offering rewards in exchange for reviews is not allowed.

Create your free Google review QR code

No registration needed. Paste your review link, add your colors and logo, and download.

Create Google Review QR Code
Last update 2 days ago