This website uses necessary cookies to ensure that our website is ideally usable. We do not use cookies that process personal data without your prior consent. Read our Cookie Policy

QR Code fails

book reader icon
1 Minute
facebook logo gray
linkedin logo gray
mail logo gray
QR Code fails

Following our QR Code guide will help you to create successful marketing campaigns. However, before you are ready for your first campaign, we also want to give you a clue on how not to use QR Codes and avoid wasting your budget on senseless activities.

Avoid QR Codes on

Moving targets

airplane pulls qr code
Airplane pulls a QR Code - scan me if you can

A user will not be able to scan a QR Code that is moving or is too far away to scan. For example, a QR Code pulled by an airplane is a completely loss of fuel and money for printing the poster with the QR Code on it. There is no way that a QR Code Reader can catch the QR Code like shown in the image above from a person on the ground. We also recommend that you do not print QR Codes on other moving objects such as cars, buses, trucks, trams, etc. Nobody can scan a QR Code when the object is moving. In addition, this also represents a danger to traffic if the person scanning is distracted from the action.

Use QR Code tattoos at your own risk

tattoo qr code
Tattoo QR Code - use at your own risk

QR Codes on the skin work poorly or not at all, as the code becomes illegible when the skin is stretched and the QR Code is distorted too much by other unevenness such as hair, tendons or bones.

Hair style fail

hairstyle qr code
Hair style QR Code fail

Wearing a QR Code as a hairstyle is a nice gag, but it does not work. When you generate a QR Code use a medium that is not alive ;)

Reflective surfaces

qr code behind reflective surfaces
QR Code behind reflective surfaces fails to scan

Note especially that when a QR Code is affixed behind a glass, reflections may occur, so that the camera can have problems when decoding the QR Code. Print the QR Code beforehand, mount the code at the place where it will be in production and do scanning tests to ensure readability.

Do not use materials that crease easily

qr code on materials that crease easily
QR Code materials that crease easily fail to scan

The QR code printed on the product packaging can be difficult to read if the packaging material is slightly wrinkled or uneven. So, do not just print out the QR code beforehand to test, but actually place the QR Code on the material from where he will be scanned later and check the readability.

Handwritten QR Codes

qr code handwritten
QR Code handwritten is a scan challenge

Using a thick marker to produce your QR Codes and Datamatrix manually may not be the best idea either (thank you Patrick).

Last update 1 year ago