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Instant Messaging QR Codes

QR Codes offer an easy way to access direct communication channels with just a scan.

While many instant messaging apps allow you to generate QR Codes within the app for some of their features, these QR Codes come with certain limitations:

  • QR Codes are linked to the profile and not to specific contents or services.
  • You have restricted customization options.
  • They are only available in rasterized formats.

Our Instant Messaging QR Code Generator offers you:

  • More flexibility to choose the contents or features you want to link to.
  • Greater customization possibilities, allowing you to use different Instant Messaging templates or align with your branding strategy.
  • The option to download your QR Codes in vectorized formats like .svg and .pdf, either in RGB or CMYK profiles.

QR Code Types

Instant Messaging Apps

Consider this before you create an Instant Messaging QR Code

Instant Messaging Apps provide the opportunity to share links to various features. In addition to one-to-one chat, call, and video-call options, most instant apps offer functionalities such as group chats, group calls, and broadcast channels.

Prior to generating your Instant Messaging QR Code, it's essential to take into account a few considerations:

  • Be useful: With Instant Messaging QR Codes, you have a great opportunity to add value to your product or service, reduce friction in the booking/purchase process, and improve your users' experience.
  • Be specific: To increase scans and avoid potential misunderstandings, it is important to include a call-to-action that clarifies what you are offering through this channel. "Scan to contact our Support Service" or "Scan to book a table" is better than "Scan the QR Code."
  • Be clear: If you have limitations in your service (attention hours, language, or similar restrictions), it is better to specify them to avoid a negative client experience.
  • Use the adequate feature for your content: While product updates are suitable content for a broadcast channel, support services will work better on a one-to-one basis.
  • Create interesting content: Don’t focus on what you want to say; focus on what your audience wants to know.

Which Instant Messaging App works best with QR Codes?

If you are trying creating Instant Messaging QR Codes, you need to consider which application could suit your needs:

  • Whatsapp and Facebook Messenger are the most popular apps.
  • Skype and FB Messenger allow users to join a call even if they don’t have the app.
  • Telegram allows direct links to specific contents that have been shared inside a conversation (polls, documents…).

Take into account that instead of creating a single-app QR Code you can use our Social Media QR Code to create a Multilink Landing Page. This allows you to include more than one Instant Messaging link and combine them with your contact information and your Social Media Profiles.

Tips for the optimal use of Instant Messaging QR Codes

Provide a scan incentive with a call-to-action.

A QR Code on its own doesn’t do much. It will sit there just waiting for your customers to take action and scan it. You can help to initiate this by telling them exactly what to do and what to expect when they scan your QR Code.

Your call-to-action should be engaging and informative as well. Something such as “Connect to Wi-Fi” or “Scan to pay” clearly explains what the QR Code is there for.

Use CMYK and RGB color spaces

When generating a QR Code, it is rendered on the screen by default in the RGB color model. The RGB model is employed in QR Codes downloaded as PNG, SVG, or PDF files.

For high-quality offset printing of QR Codes, we advise using the CMYK color model. When downloading a QR Code in PDF format, you have the option to select the CMYK color space.

This ensures that the colors precisely match those defined in the CMYK color space, providing assurance that there will be no unexpected surprises when printing the QR Code.

Use vectorized (PDF or SVG) QR Codes

If you want to print QR Codes in a professional way, you should use a scalable format. This is when vector formats like PDF or SVG become handy.

Our generator allows you to upload vectorized logos logos and also to download a vectorized version of your QR Code.

If you want more information about Vector QR Codes, we have already written an article about the advantages of rendering QR Codes in vector formats.

Use your desktop browser

Many instant messaging apps provide the option to share links to key features, including contact information, starting a chat, or joining a call. The desktop versions of these apps facilitate the copying and pasting of links into a QR Code Generator.

Our QR Code Generator offers enhanced flexibility for your links allowing you to create precisely tailored QR Codes.

Advantages of Dynamic Instant Messaging QR Codes

Boost your strategy with dynamic QR Codes

Edit your codes

With Dynamic QR Codes, you will be able to change the phone number or URL embedded in the code even after printing it. Ensure your channels are updated without experiencing a loss in traffic.

Retrieve Data

You want to know exactly when, where and by which devices your QR Code was scanned. Register for free and access detailed scan statistics. This provides you with relevant information to better optimize your marketing campaigns.

Smart Redirects

Try our QR Planet Solutions to enhance your codes. A single QR Code can redirect your clients to different phone numbers based on when or where it's scanned, or depending on the device (language, brand, model, etc.).

Instant Messaging QR Codes: Use Cases and Best Practices

Customer Service

You can add a QR Code with a call-to-action such as “Do you have any question? – Scan this code and we will help you” at the bottom of the invoice connected to your accounting department or in your sales brochure connecting your potential customer to your sales team.

Support Lines

If your potential customers have any last-minute question about your product and you want to help them to decide to add a human factor you can also place a QR in your packaging.

Booking

If you have a shop or a restaurant or a Real State agent, you probably have a schedule. You can place a live chat QR on your glass door so when you are closed your customer still can interact with you. Example CTA: “We are never closed – Scan our QR Chat to book an appointment”

Product Updates

Place a QR Code that links to your WhatsApp channel on your product's packaging. This way, your clients can receive updates and relevant information about your product. You can create different WhatsApp channels for each of your product managers to keep your content updated and interesting.

Workgroups & Meetings

If you are in a meeting to decide who is going to be part of a workgroup, include a QR Code with a Group Invitation link and let your teammates join with just a scan. This is especially useful if you don't have the contact information for all the attendees.

Networking Events

If you are at a networking event or a fair, it's key to have your own Social Media QR Code or your Digital Business Card, but it's also really useful to display an Instant Messaging QR Code that offers your potential clients direct access to chat or talk with your sales team.

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