GS1 Link Types

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GS1 Link Types define the relationship between a product's digital identifier and the various kinds of web-based information that can be accessed about this product. This could include anything from the product description, nutritional details, allergen information, and user manuals to promotional content and certification data.

Below you can see a list of the common Link Types.

Link TypeName
gs1:pipProduct Information Page
gs1:allergenInfoAllergen details
gs1:instructionsUsage or assembly instructions
gs1:nutritionalInfoNutritional information about the product
gs1:faqsFrequently Asked Questions
gs1:promotionPromotions
gs1:relatedVideo
Related video
gs1:reviewReviews

For a list of all available Link Types you can check out the GS1 Link Type list.

Login into your Account

Login into your account and head to the QR Code section.

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Create or edit a GS1 QR Code

Click on Create QR Code and select GS1. Then enter your GTIN and a default URL.

Create a GS1 QR Code
Create a GS1 QR Code

You can now add additional Link Types and set a target URL for each Link Type. You can also Choose a language if you want users to be redirected to a localized version of the Link Type.

Add optional Link Types
Add optional Link Types

Finally click on Create QR Code to finish.

To test a Link Type redirect simple add the Link Type as a parameter:

https://id.yourcompany.com/01/01234567890123?linkType=allergenInfo

The example above will redirect the user to a landing page showing allergenic information about the product.

If type Link Type does not exists, a 404 error will be returned.

Last update 22 hours ago

GS1 Linkset JSON

A GS1 Linkset is a structured data format developed by GS1 to enable interoperable, standardized linking of product information across the web.