The design QR-Codes from QR Planet meet our quality standards in every respect. The team is also always available to answer questions on a day-to-day basis, and they have even implemented further developments for us. SWICA can rely a 100 percent on QR Planet.
Giovanna Oezdemir
Senior Brand Managerin, SWICA
QR-Codes - far more than just black and white pixels
Every professional company values a consistent brand experience across all channels - this also applies to the use of QR-Codes. The design requirements for QR-Codes can quickly become technically challenging and graphically complex. QR Planet's QR Code platform helps to create designer QR-Codes that are functional, visually high-quality and brand-compliant. Designer templates can also be created and saved.
The healthcare organization SWICA, one of the leading health and accident insurers in Switzerland, also relies on designer QR-Codes from QR Planet for its campaigns and communication measures.
How QR-Codes become real designer Codes
Standard QR-Codes are usually created in PNG or JPG format. Formats unsuitable for print products, as they become blurred when enlarged. In addition, angular, high-contrast QR-Codes often look like foreign objects in the design environment of upmarket brand communication. QR-Codes from QR Planet can be seamlessly integrated into the brand image and flexibly integrated into designs. The versatile design functions and user-friendliness of QR Planet's QR Code platform provide SWICA with optimum support in implementation. The flexibility of the QR Planet team also allows even completely new requirements to be quickly integrated into the platform.
SWICA advertising material with designer QR code in vector formatNo loss of quality in print with CYMK QR-Codes
The CYMK color model is essential for professional offset printing. Most platforms for generating QR-Codes create them in RGB colors and a conversion often leads to a loss of quality in printing. Based on this requirement, QR Planet extended the QR Code Designer Editor with the possibility to design QR-Codes completely in the CYMK color model from creation to download, without loss of quality in the color palette.
QR-Codes in raster graphics have the disadvantage of significant loss of quality when enlarged or post-processed. With the option of outputting QR-Codes in vector format, they can be scaled without loss and integrated directly into professional layout software (e.g. Adobe Illustrator, InDesign). This is essential for high-resolution printing.
More attention and scans thanks to designer QR-Codes
QR Planet's design QR function gives SWICA comprehensive design options for creating QR-Codes. From color selection to the choice of design pattern and markings (the "eyes") to logo integration and frame selection: QR-Codes from QR Planet are configurable down to the last pixel. These individually designed QR-Codes can also be saved as design templates and can therefore be applied to other Codes at any time with just one click - completely in line with the corporate design. And where the existing designer functions are not sufficient, the QR Planet team can help. Even pixel-perfect rounded corners in QR-Codes are no problem.
SWICA and QR-Codes
Where and how do you use QR-Codes in your portfolio?
In a wide variety of print advertising materials such as posters or flyers, but also in customer correspondence such as a letter. The QR Code is used wherever the customer switches from paper to digital and/or no "nice, crisp short URL" is available. The statistics also help us to roughly estimate how often the individual QR-Codes have been scanned.
What types of QR codes do you use?
We use different types of dynamic QR-Codes: from classic URL QR-Codes linking to landing pages on our website to QR-Codes that lead directly to the App Store or Google Play Store. This takes you directly to our apps without any detours. We also use QR-Codes at our locations. For example, our customers can easily leave a review on Google - simply scan the code on site and the corresponding form will open. An effective way to provide quick feedback when the experience is still fresh.
App QR code redirects to the appropriate Google Play after scanning, depending on the smartphone.In general, the ability to create design QR-Codes and thus meet our quality standards. But above all: QR Planet has always reacted openly to feedback since the beginning of the collaboration and has implemented the further development based on our customer requests cleanly and very quickly (e.g. further development for CMYK output, rounded corners, integration of our own icon in the middle). In the event of questions or technical problems, they are also available at all times - SWICA can rely on their support. A big THANK YOU for that :-)