In our modern world, the market for consumer goods is huge and almost unmanageable. Consumers certainly have their favorite brands, and preferences and purchasing behavior also differ from region to region.
Convincing customers to buy a certain product is often a hard road, which is certainly made a little easier by creating QR Codes for consumer goods. A lot of valuable information about a product, its production, packaging and more is perfectly stored in a QR Code on the packaging.
This topic becomes particularly interesting when there is an opportunity to reach a particularly large number of people
Create a free QR Code
Nowadays, it is possible to become well known, particularly through the Internet. For example, a drink or a snack sold at a train station. An infinite number of target groups are represented at this point. The QR Code on the packaging is now the key to success and to providing the customer with a wide range of information.
Incidentally, this can also contain information in different languages and make the respective consumer product known nationwide. When this product code is scanned, information is conveyed that the company can determine itself.
Forwarding to social media is sure to generate clicks, views and followers. Even better: the social media QR Code leads to all your social media profiles on a mobile-optimized landing page, so you can gain even more followers on all your channels.
In addition, a website is pushed enormously when the code refers to it. Your own internet presence is thus improved and visibility in search engines also increases enormously due to an increased number of visitors. This measure increases awareness of the product and the respective company.
If you want to convey certain information quickly, QR Codes are the perfect tool. The variety of different information that can be provided will delight consumers. Important topics are not only the ingredients of a product. These are often looked up and attention is also paid to allergens. However, as this information can be found on the product packaging anyway, the QR Code should be used more effectively.
The ability to link to the website and various social media profiles is not all. Individual landing pages can be created for individual products, for example, which contain important and interesting information.
In the case of imported products such as coffee or cocoa, for example, sustainability and fair trade play a key role for many people. Fair working conditions on plantations make a brand or company much more appealing and help to increase its popularity.
The same applies to sustainability. This doesn't just mean the product itself, but also the packaging. Is it recycled or recyclable? Questions such as transport routes or regionality are also answered in these codes. Generally speaking, a page with FAQs about the respective product and its packaging and manufacture is also very useful.
Presenting other products or incorporating short and interesting image series or videos is also a good marketing strategy for consumer goods. For example, what does it look like on the coffee plantation or how many potato potato chips are produced per minute? Exciting short videos or stories encourage customers to scan the QR Code again and again because they are looking forward to the content with added value and want to find out more.
A documentary series of one-minute videos with exciting information or new recipes every month personalize the consumer product and promote sales. This idea encourages customers to scan the QR Codes regularly. At the same time, the web presence is considerably improved by QR Codes on products.
Create your suitable QR Code
Get started and benefit from the many possibilities on our platform
Register Free Account
All use cases
Our offer for agencies
This website uses necessary cookies to ensure that our website is ideally usable. We do not use cookies that process personal data without your prior consent. Read our Cookie Policy