With QR Codes, competitions can be taken to a new level as a marketing strategy. They encourage people to participate in a modern and interactive way. In addition, the use of QR Codes enables a favorable expansion of the campaign, insights into valuable data on target groups and much more. With our QR Code generator, you can easily create a variety of QR Codes for competitions and much more.
Create a free QR Code
In marketing, competitions and contests have been a proven means of strengthening customer loyalty and increasing brand awareness for years. Nowadays, QR Codes make all the difference in such competition campaigns
One of the main reasons for this is that they simplify participation and greatly reduce the effort for the target group. As a result, the number of participants in the competition increases significantly. A simple scan is enough to take participants directly to registration pages, special promotions or other interactive content
Nowadays, almost everyone has a smartphone with a camera, and many people, even older people, have already come into contact with QR Codes. QR Codes are unbeatable, especially for competitions, as they make it easy and uncomplicated to take part.
By placing QR Codes on various promotional materials, both online and offline, a wider group of people can be reached. This is particularly useful for increasing brand awareness and ultimately generating new leads.
QR Codes provide detailed statistics. They can be used to track how often and where the QR Code was scanned, which devices were used and which times were the most popular. This data is a game changer for optimizing marketing strategies.
QR Codes can be used to integrate interactive components into competitions, such as video tutorials, picture galleries or direct links to your own social media channels.
QR Codes for competitions should always have an appealing design and a clear call to action such as "Scan code now and take part". Strategic placement in highly visible locations is also crucial in order to reach as many participants as possible. For example, on product packaging, invoices or on social media.
The conditions of participation should definitely be kept simple. Ideally, participants should be taken directly to the registration page via a scan and only have to enter their e-mail address.
Many restaurants have been using QR Codes for their digital menus for years. The QR Code for the competition could be placed on table displays or bill wrappers. Guests are motivated to participate by being given the chance to win a free dinner. This boosts engagement and increases the likelihood of referrals on social media.
Retailers have the option of attaching QR Codes to product packaging or till receipts, which direct customers to an online competition where they can win promotional gifts or shopping vouchers in the prize draw. This promotes sales and ensures greater customer loyalty.
At events, a QR Code on admission tickets or advertising flyers is ideal for directing visitors to a competition where they can win attractive prizes. This increases the interaction that is so important in modern marketing and ensures positive memories of the event.
Modern service providers use QR Codes on their invoices, brochures or place them on their websites. Customers who scan the code are entered into a competition in which they can win a free consultation, an exclusive service package or another attractive offer, for example. This promotes customer loyalty and raises awareness of the services.
Get started and benefit from the many possibilities on our platform
Register Free Account
All use cases
Our offer for agencies
This website uses necessary cookies to ensure that our website is ideally usable. We do not use cookies that process personal data without your prior consent. Read our Cookie Policy