What is a QR Code ticket?

The digital ticket for quick and easy access

QR Code Ticket

A QR Code ticket can either be used as a stand-alone ticket in digital form on a smartphone or printed as a supplement to traditional tickets. The QR Code stores important information such as validity, ticket holder, seat, event details and more. When the code is scanned, this data is displayed immediately, which significantly speeds up and simplifies the admission process. With our QR Code generator you can create ticket QR Codes free of charge and without registration.

  • Digital or printed
  • Saves important data
  • Fast intake process
QR advantages

General advantages of QR Code tickets

 Easy mobile access

A QR Code on the smartphone makes printing tickets superfluous. It is no longer necessary to send tickets by e-mail or collect them from special locations. Instead, they can be conveniently downloaded online. The risk of forgetting or losing tickets is minimized, while paper consumption and the associated costs are eliminated.

 Seamless switching between online and on-site

As almost everyone has a smartphone these days, older generations also benefit from the easy handling of digital tickets. From booking to on-site participation - the entire process is smooth and uncomplicated.

 More convenience and time savings

Long queues to buy tickets or manual checks at entrances are a thing of the past. The QR Code is scanned at lightning speed and the validity is checked automatically. This speeds up admission and improves the event experience for visitors and staff alike.

QR marketing

Why do marketers use QR Codes?

 Integration in social media

QR Codes on tickets offer enormous marketing potential. With a social media QR Code, you can redirect visitors directly to the social media channels of the event organizer or artist. With targeted call-to-actions (CTAs), visitors are motivated to share the event, which increases reach and social media presence.

Social Media QR Code

 Offering an exclusive experience

Special deals such as discounts or competitions can be delivered directly to your cell phone via a voucher QR Code. The feeling of receiving something exclusive increases enthusiasm and encourages referrals.

Voucher QR Code

 Profound insights through data

When a QR Code is scanned, valuable data is recorded, such as the scan frequency, the location from which the scan was made, the device used and much more. Organizers can use this information to better understand their target group and design more targeted marketing campaigns.

QR Code tracking

 Obtain immediate feedback

A scanned QR Code can redirect visitors directly to surveys, providing organizers with quick and helpful feedback to continuously optimize their offer. Alternatively, QR Codes can be used to collect reviews on Google.

QR Code for Google review

Create QR ticket

How to create a QR Code ticket

1. Call up our QR Code generator. It is best to use the link URL code.

2. Enter the URL to be retrieved by the QR Code.

3. Personalize the QR Code with colors, borders and other design options to match your brand or event theme.

4. Click on ''Download'' to download your customized ticket QR Code.

QR guidelines

Guidelines for QR Code tickets

 Ensure scannability at all costs

The scannability of the QR Code has the highest priority. Therefore, it should be large enough and have sufficient contrast to the surrounding design. It is also important to test the code with different devices to ensure that it can be scanned without any problems.

 Extending the event experience

As an organizer, you have the option of using QR Codes on tickets to direct participants directly to useful information such as the schedule, an overview map or the list of speakers. This accessibility to information is perceived as enormously practical, resulting in an enrichment for every event.

 Provide clear instructions

Not everyone is familiar with scanning QR Codes. If you are using your QR Code for marketing purposes, clear scanning instructions are important. For example, you could state: "Open the camera on your smartphone, point it at the QR Code and follow the link to get more information." This way, the user knows immediately what steps they should take and, if applicable, what to expect afterwards.

ÖBB train station
Use tickets efficiently

How to optimize your QR Code ticket

 Motivate you to scan

A QR Code alone does not automatically attract attention. Therefore, a clearly formulated call-to-action (CTA) such as 'Scan me for entry' should inform visitors exactly what the QR Code is used for.

 Exclusive design of the QR Code ticket

The days of monochrome black and white QR Codes are over. With a designer QR Code, you can use different colors, frames and even your own logo to personalize the code and adapt it perfectly to your image.

 Consistency in design

A uniform design creates recognition and saves time. Once you have created a specific layout, use it again for future QR Codes. Create a free account on qr1.at to save your designs for later use.

 Customizable content

By registering free of charge, you can customize the content of the QR Code at any time without having to create it from scratch.

 Always test before printing

Before you print a QR Code, test it on various devices. This is particularly important for large print runs or unusual designs to ensure scannability.

QR Code Ticket
QR applications

Concrete application examples

Wiener Linien: Wiener Linien enables its passengers to purchase tickets as QR Codes for the subway, streetcar and bus. This simplifies commuting as there is no need to handle coins or cards and tickets can be purchased directly via smartphone.

Salzburg Festival:The Salzburg Festival has been offering QR Code tickets since 2023. These tickets can be purchased both online and at ticket machines on site and conveniently stored on a smartphone. This innovation enables spontaneous and uncomplicated ticket selection, both for on-site visits and online.

Louvre in Paris:QR Code tickets are now standard at busy tourist hotspots such as the Louvre in Paris. This technology speeds up the admission process considerably, allowing art lovers to spend more time with masterpieces such as the Mona Lisa instead of standing in long queues.

Woodstock Festival in the USA:The legendary Woodstock Festival also relies on QR Code tickets. This enables tens of thousands of music fans to access the venue in an organized and secure manner.

DBB and ÖBB:Deutsche Bahn and the Austrian Federal Railways have been using QR Codes for years to make the fast-paced world of travel more efficient. QR Codes can now be found on all DBB and ÖBB tickets. This applies to tickets purchased online, at ticket machines or at the ticket counter. The QR Codes contain all relevant information such as the route, validity period and number of passengers. Ticket inspectors benefit from the ease of use, as they only have to scan the code, which makes their work much easier.

ÖBB train
QR security

Security measures for QR Code tickets

It is essential for companies and organizations to select and combine the appropriate security measures to effectively protect their QR Code tickets from misuse.

  Unique QR Codes

Single-use QR Codes can only be scanned once and are then automatically validated.

Example:

A music fan buys a ticket for a concert. His QR Code is scanned at the admission control and he can enter the concert. The QR Code is automatically validated. If the visitor tries to use the same code again, for example to bring in a friend, the code is recognized as invalid.

  Encrypted QR Codes

Encrypted QR Codes contain a special ID that is directly linked to the ticket.

Example:

A traveler buys a flight ticket and receives a QR Code. At check-in at the airport, the code is scanned and checked. If someone uses a copy of the code, it is marked as invalid due to the unique ID.

  User names and passwords

For additional protection, QR Code tickets can be secured with login data.

Example:

A gamer buys access to an online game. To start the game, they not only have to scan the QR Code, but also authenticate themselves with a user name and password.

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