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QR Codes for podcasts

Stories in your ear - here we go

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Why are QR Codes an effective tool for podcast marketing?

Podcasts have become an integral part of many people's everyday lives. They accompany us on our commute, during sport or in our free time - always available, listenable at any time. If you want to build reach as a podcaster or retain loyal listeners, you have to be present where potential listeners are.

QR Codes offer exactly this possibility: with a scan on billboards, in social media or print materials, audio content becomes accessible - without any app search or manual input. With our QR Code generator, you can quickly and easily create the right QR Code for your next podcast campaign.

Always in your ear

Making podcasts easily accessible

Whether cooking, walking or working - podcasts are a daily companion for many people. QR Codes make access particularly convenient: a single scan is all it takes to go directly to the current episode or an overview of all episodes.

Ideal for use on flyers, business cards, billboards or even product packaging. The combination with a short call-to-action such as "Listen now!" or "Listen to the latest episode" is particularly effective.

Podcast microphone

Examples of QR Codes in podcast promotion

True Crime

True Crime Podcast

QR Code on poster in the subway - with audio sample for the new season

Economic documents

Business Podcast

QR Code in trade magazine - leads to landing page with bonus sequence

Theater stage

Comedy podcast

QR Code on coffee-to-go cups - leads to Spotify link

Pharmacist

Health podcast

QR Code in pharmacy waiting rooms - leads to expert interview or health tip of the week

Music concert

Music podcast

QR Code on concert flyer - connects directly to the appropriate Spotify channel

Trip Norway

Travel podcast

QR Code on postcards - leads to insider tips for vacation destinations.

Increase attention

Place QR Codes correctly

A well-placed QR Code arouses curiosity and lowers the barrier to entry. Ensure good visibility and sufficient size - especially for outdoor advertising or events. Recommended formats:

  • Advertising posters in train stations, buses or cities
  • Print ads in magazines or program booklets
  • QR stickers on merchandise or give-aways
  • Instagram stories or YouTube overlays

A QR Code with a short audio sample - e.g. an exciting excerpt or trailer for the next episode - increases the conversion rate and arouses the interest of new listeners.

Mug with QR code
Know key figures

Measuring success with QR Code tracking

QR Codes provide valuable data: How often was the code scanned? At what time and from which region? Which devices were used?

QR Code tracking gives you insights into user behaviour - ideal for optimizing your podcast campaigns. This allows you to precisely analyze which advertising formats work best.

QR code tracking on laptop, graphic
More interaction

Connecting social media

Integrate a social media QR Code that bundles all channels such as Instagram, TikTok or YouTube. Your listeners can follow you immediately, share content or comment on it. This increases your reach and turns listeners into engaged community members.

Symbolic graphic for the networking of social media channels

Marketing a podcast via QR Code

Whether you want to attract new listeners or strengthen your community, QR Codes are an effective tool for your podcast marketing. They connect your audio content with the real world and make it easier than ever to get started.

With our QR Code generator, you can create professional QR Codes in no time at all - customizable, dynamic and updateable at any time.

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