QR Codes in television advertising

QR Codes as a bridge between spot and purchase

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How can QR Codes increase the impact of TV advertising and offer viewers direct added value?

TV advertising is still one of the marketing channels with the widest reach. But while classic commercials generate attention, there is often no direct path to action. This is exactly where QR Codes come into play: they make TV advertising measurable, interactive and offer viewers concrete added value - all from the comfort of their sofa.

Companies can use QR Codes not only to generate more leads, but also to bridge the gap between TV and digital customer interaction.

With our QR Code generator, you can create individual QR Codes for your TV advertising - brand-compliant, dynamic and technically optimized for TV devices.

Interactive advertising

QR Codes as an interface between TV and action

A QR Code in a commercial actively invites your target group to interact - whether it's a discount promotion, limited deal or exclusive content. The right implementation is important: the code should take up at least 1/6 of the screen height, have a high-contrast design and be displayed for at least 5-8 seconds in order to be easily scannable. The better the user-friendliness, the higher the conversion. The QR Code thus replaces long URLs or cumbersome app searches - with one scan, the user is directly at their destination.

Television

Practical examples of QR Codes in TV use

Some successful approaches for QR Codes in television advertising

Clothing

Fashion retailer

The new fall look is presented in the commercial. A QR Code takes viewers to a mobile landing page with a collection, size finder and direct ordering option.

Food

Food stamps

A commercial shows a delicious recipe to go with the product. The QR Code leads to step-by-step instructions including a shopping list.

Insurance

Insurances

After an emotional commercial on old-age provision, a QR Code leads directly to an appointment with an advisor.

Gaming

Streaming or gaming provider

The QR Code offers a 7-day free trial or an exclusive bonus - without registering via web search.

Food

Restaurant chains

A voucher QR Code takes viewers to a 2-for-1 offer, redeemable by scanning at the checkout or online.

Mountains

Tour operator

An exotic vacation destination is presented in the commercial. The QR Code leads directly to a landing page with offers, 360° videos of the destination and a simple booking request.

  • Restaurant chain: A voucher QR Code takes viewers to a 2-for-1 offer, redeemable by scanning at the till or online.

Use incentives

Gifts & promotions directly in the spot

TV QR Codes are particularly successful when they offer a clear incentive to take action. Discounts, exclusive content or competitions generate curiosity and increase the likelihood of viewers pulling out their smartphones. A voucher QR Code can be used to display personalized coupons or time-limited offers, for example. In this way, companies not only encourage spontaneous purchasing decisions, but also customer loyalty.

Gifts QR Code
Linking online channels

More reach through social media

A social media QR Code connects your TV commercial directly with your digital brand world. Instead of just entertaining, you invite viewers to interact with your brand - on Instagram, TikTok, YouTube or other channels.

One scan takes users immediately to all your social media profiles - without any detours. This allows you to extend the impact of your TV commercial to your online channels.

Social Media
Stay flexible & up-to-date

Dynamic QR Codes for changing content

A major advantage of dynamic QR Codes is that they can be updated: the code displayed on the TV remains the same, while the stored content can be changed at any time. This is ideal when promotions change regularly, content changes seasonally or spontaneous adjustments are necessary. A single code can be used to serve different commercials or respond to daily offers - efficiently and future-proof.

Explanation for dynamic QR codes
Making success measurable

Tracking and analysis of your TV campaign

A well-integrated QR Code not only offers added value for viewers, but also for your marketing team. With a QR Code tracking system, precise evaluations can be carried out: When was the QR Code scanned, where, with which device? How high was the conversion? This data helps to measure the ROI of your campaign and to plan future TV broadcasts more precisely. This information provides valuable insights, especially for regionally targeted advertising.

QR code tracking

TV advertising rethought

TV commercials remain one of the most effective channels in the marketing mix - but the targeted use of QR Codes makes them truly interactive. They create a connection to digital, deliver measurable results and activate your target group immediately.

Take the opportunity and create the right QR Code for your TV advertising now with our QR Code generator.

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