In today's fast-moving world, it is essential to provide information as efficiently as possible. Companies, especially in the advertising sector, are always looking for ways to convey their messages quickly and in a targeted manner. But new technologies such as QR Codes also offer real added value for readers.
QR Codes in magazines make it possible to place targeted advertising and pass on information effortlessly. Below we take a closer look at the advantages and applications of QR Codes in print media.
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Although today's society is largely networked online, magazines and newspapers remain a popular medium. The majority of readers still prefer to hold a magazine in their hands rather than reading the information it contains solely from their cell phone.
By using QR Codes, magazines combine the best of both worlds - the feel of paper with the interactivity of digital media. This combination offers numerous advantages:
QR Codes in magazines are not only suitable for advertisements, but can also facilitate access to social media. A simple scan takes readers directly to a company's social media channels. Restaurants, stores and service providers in particular benefit from increased visibility and a growing number of followers. With our Social Media QR Codes, you can direct your readers to all your social media channels
This easy access strengthens the connection between readers and brands
QR Codes open up numerous opportunities for print media to actively involve readers
Long texts in magazines can often become monotonous and boring for the reader. The concentration span often decreases after a few minutes. QR Codes as intermediate elements significantly improve the reading experience.
Information texts and advertisements in magazines usually only convey information in text form. QR Codes offer the opportunity to supplement this content with videos. For example, an advertisement for a soft drink could be accompanied by a video showing the production process.
This gives readers exclusive insights into the company and strengthens trust through greater transparency.
QR Codes do not necessarily have to lead to websites or social media. They offer a wide range of applications for different industries:
Real estate companies
Through the targeted use of QR Codes, potential buyers or tenants can be forwarded directly to the location of a property on Google Maps. This makes it easier to locate the property in advance and get a picture of it. Find out more about QR Codes for real estate.
Tour operator
A QR Code can redirect readers to interactive travel routes, hotel reviews or booking sites. This gives interested parties additional information on travel destinations or the opportunity to book an offer directly.
Event agencies
QR Codes in magazines can provide direct access to ticket booking. This makes it easy for readers to purchase tickets without having to search for further information themselves
Education provider
Universities or further education institutes can use QR Codes to guide readers to study programs, course bookings or virtual tours of their campus. Learn more about QR Codes for educational institutions
Fashion company
QR Codes in fashion magazines allow direct access to exclusive collections, lookbooks or online stores where readers can buy the advertised outfits immediately. Find out more about QR Codes in the fashion industry
Car manufacturer
QR Codes in advertisements can lead to virtual showrooms, test drive bookings or detailed vehicle information. This allows potential customers to immerse themselves directly in the world of the brand
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