The possible applications of QR Codes have been more diverse than ever for some time now. Cinema is a particularly innovative area of application.
In the dark and quiet movie theater, where young and old gather in eager anticipation, your target group waits patiently for the movie to start. For a focused audience and ready-to-hand mobile devices, QR Codes on the movie screen are the perfect ingredients for impressive cinema advertising. To shorten the waiting time, visitors can scan the QR Code.
Create a free QR Code
Cinema advertising offers an excellent opportunity to present products, services and new films in a targeted manner - whether for small local cinemas or as part of nationwide campaigns. QR Codes maximize the effectiveness of any advertising campaign and create a direct connection to the audience. Whether in cinema spots, on movie posters or in trailers - they are the perfect tool to make advertising interactive and memorable.
The use of QR Codes is far from merely practical - they enable informative content and are a first-class source of data for promising marketing. With the help of QR Code tracking, scan data and statistics can be analyzed to gain valuable information that can help optimize future marketing campaigns.
Advertising with QR Codes in cinemas impresses with its compact size: the square codes take up hardly any space and still allow the integration of extensive information without overloading the screen. With our QR Code generator, you can design the codes individually - perfectly tailored to your corporate design, your advertising purpose or special promotions.
Create QR Code
Conventional cinema advertising is often expensive and limited to 30 seconds, which means that messages can quickly appear overloaded. QR Codes offer an innovative solution here to expand content in a targeted manner and strengthen brand awareness. With a simple scan, both your target group and potential new customers can be easily reached and directly integrated.
A strong brand convinces through effective multi-channel marketing that connects the printed with the digital world. The integration of a QR Code on the movie screen creates a seamless connection between the audience and your digital content. This ensures that you target and reach all potential customers in the audience.
A social media QR Code offers an excellent opportunity to promote your social media channels in a targeted manner. Share trailers, premieres or exclusive bonus content and effectively increase your reach at the same time. Convince with offers, e.g. with a voucher QR Code that film fans can redeem at the end of the film or at another time.
Our QR Codes allow access to real-time tracking data, such as location and scan time. This gives you the opportunity to determine which ad was most effective with viewers.
You can also track how many new followers were gained through the QR Code and the success of your campaign. These insights enable you to optimize and effectively adapt future campaigns in a targeted manner.
QR Code Tracking
When creating a QR Code for cinema advertising, there are some tried and tested methods for successful integration
QR Codes should be at least 2 x 2 meters in size and have a quiet edge zone to avoid potential scanning problems. The optimum size generally depends on the screen size and the distance between the seats. A test scan from the last row of screens is recommended to ensure that the QR Code can be scanned without any problems.
To use QR Codes effectively in cinema advertising, they should be as visible and easily accessible as possible. Place them in strategic locations such as the box office, in the foyer, on posters, on the movie screen or directly at the seats. Intuitive access ensures that visitors reach for their smartphone and scan the code without hesitation.
Support your guests with clear and concise instructions: explain how the QR Code is scanned and what benefits it offers. Supplement this with a unique call-to-action that motivates users to scan the code.
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