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The cosmetics industry is flourishinglike hardly any other sector. It is therefore not surprising that the use of QR Codes has also arrived in the cosmetics industry. They are ideal for increasing brand awareness, obtaining customer feedback and boosting sales figures.
Use our QR Code generatorto create QR Codes that are precisely tailored to your needs.
Everyone loves free giveaways, like the ones many cosmetics companies give out. These are of course intended to encourage people to buy the product. A QR Code on the product sample can lead directly to the website or online store - and thus shorten the path to the purchase decision.
This also increases traffic to the website, which improves visibility in search engines. QR Codes on cosmetic samples therefore offer several advantages for sales and marketing.
A QR Code is a simple way to collect customer feedback - on the brand or on individual products. The code can be used on product packaging, samples, flyers or directly at the POS.
To encourage participation, small rewards such as discounts or free products can be integrated. The feedback form also collects valuable data such as email addresses - ideal for targeted marketing measures.
It is also possible to read out when and where the code was scanned and with which device - information that is valuable for future campaigns.
Consumers are increasingly paying attention to sustainability, animal-free production, vegan ingredients and the avoidance of microplastics.
A PDF QR Code provides flexible information about:
If information changes, the QR Code can be adapted at any time - without having to reprint packaging, provided you register free of charge on our platform.
An app QR Code increases the number of downloads of your app - across all platforms. A single QR Code can link to the Apple App Store, Google Play Store or Microsoft Store without the need for multiple codes.
The advantage: customers can quickly access the right version of your app - regardless of the device. Increased usage strengthens customer loyalty and indirectly increases the sales figures of your products.
A QR Code on the packaging can display more than just ingredients. For example, you can link to competitions, vouchers or suitable product combinations.
Examples of possible content:
A lipstick to match the nail polish or an eye shadow to match the eyeliner? Inspire your customers to make an additional purchase with a scan. Take advantage of the possibilities of QR Codes and create your individual cosmetics QR Code today.
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