QR Codes with design and logo have now become established. This development can also be put to wonderful use in the wine industry. A logo in the QR Code personalizes it, which significantly increases the recognition value. Users immediately recognize what to expect.
In addition, there is a new directive that stipulates that nutritional information and ingredients must be labeled on wine bottles (and similar beverages).
A personalized QR Code creates trust, and large brands increase their recognition value with a logo in the QR Code. An "aha effect" occurs at first glance, which leads to the QR Code being scanned more frequently.
Use the QR Code with logo in the wine industry and show your customers your presence on the market.
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Introducing a new wine is time-consuming, and the level of awareness must first be achieved. Well-known wines, on the other hand, should always be advertised further in order to remain permanently present. A guided tour, wine tasting or wine tasting can be announced using a QR Code. The PDF QR Code is suitable for this, for example, as the information can be clearly listed there.
If you register for free on our platform, the QR Code can also be customized at any time. This means that you can update the QR Code after the event and use it for the next event. The QR Code then contains information about the event location, date, time, length and other details, for example. The event can also be briefly described.
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A voucher QR Code is also well received by customers. Would you like to promote your new wine or attract new fans to your brand? A voucher for a wine tasting or a discounted ticket is particularly suitable.
Possible contents of such a QR Code:
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The conditions in the vineyard, transportation routes and other details relating to wine production have also moved into focus. Sustainable packaging options, organic cultivation and environmentally friendly grape harvesting are particularly important to consumers today.
Does your wine have a very special characteristic? Show this with further information using a QR Code.
QR Code labels on wine bottles also comply with the EU regulation, which has been in force since December 2023. Content information and nutritional values must be included here. This information is integrated into the QR Code and does not require any changes to the label design should anything change.
With a QR Code on your wine bottles, you can simplify retail processes and at the same time comply with legal regulations.
Fine wines in particular are known and loved for their origin. Consumers often want to find out even more. In this case, QR Codes are particularly suitable for conveying a wealth of interesting information. An audio QR Code or video QR Code are perfect for this.
Present the growing region and give consumers exciting information with added value. The small QR Code does not detract from the packaging design and is easy to integrate. QR Codes on wine bottles are therefore extremely practical.
Create QR Codes for your wines now and benefit from the numerous advantages. The ease of use makes it particularly convenient for both you and your customers.
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In addition to traditional QR Codes, there will be another option for the wine industry in the future: the GS1 QR Code. This will generally replace the conventional barcode from 2027 and will make it possible to provide additional information such as ingredients, nutritional values or origin data directly via a single code in addition to product identification. By using the GS1 QR Code, companies are ideally equipped for future requirements and digital solutions.
With the GS1 QR Code management from qr1.at you remain flexible: update your QR Codes at any time, carry out marketing campaigns, analyze user data and optimize your customer interaction.
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