QR Codes in marketing

Interactive customer loyalty and efficient communication

QR codes in marketing

QR Codes are no longer just simple data storage devices. They have evolved into multifunctional tools that help brands to make information accessible quickly and easily. In a world where every smartphone can use them, QR Codes are the key to communicating directly and interactively with your audience.

With a quick scan, you can provide access to websites, videos or contact information - perfect for modern campaigns that stand out and convert. Discover now how you can strengthen your brand and take advantage of innovative opportunities with QR Code marketing.

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Marketing advantages

The advantages of QR Code marketing

  The simplicity

The use of QR Codes is intuitive, can be used online or offline and almost everyone knows them by now. Customers scan the QR Code and are forwarded directly to the desired content and information. This measurably increases the likelihood of users interacting with the content compared to outdated methods.

  More reach and visibility

QR Codes can be easily placed on various media: from print media such as flyers, business cards and posters to digital platforms such as websites and social media. It is a modern marketing tool for companies to advertise and thus increase their reach and reach new target groups.

  Hygienic and changeable

Especially in times of the coronavirus pandemic, QR Codes have established themselves as an appropriately hygienic solution. Restaurants use them for contactless menus, among other thingsand of course to save material. The menu can easily be changed online without having to reprint it.

  Efficient data analysis

How often and when the QR Code is scanned can be easily tracked and analyzed. This makes it easy to better understand user behaviour and optimize marketing campaigns.

Marketing examples

Examples of the use of QR Codes in marketing QR Codes on products

There is not enough space on product packaging for detailed or additional information about the product. QR Codes are therefore the solution. On the packaging, codes provide consumers with comprehensive information and a guide to the product.

  Ratings and feedback

The feedback system has a significant impact on sales and revenue. Studies show that many customers read reviews before visiting a business. QR Codes offer an easy way to submit reviews, e.g. for Google profiles, and make it easier for companies to collect customer feedback.

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  Digital QR Code marketing

In our digital world, it is important to use all possible applications in order to survive in this highly competitive market. The QR Code is an innovative tool to increase brand awareness and sales.

Companies are optimizing their marketing strategies by using QR Code advertising to spread information on their websites and in videos. This approach motivates potential customers to visit their website, which increases traffic and engagement.

Digital QR code marketing

  Creative marketing campaigns

There are many possibilities for large online or offline QR Code campaigns. Companies use QR Codes on posters, billboards, shop windows or bus stops to market their products. They can also be used at events, for example to draw attention to events, send texts or emails or serve as paperless business cards.

One example: Burger King's successful lockdown campaign, in which customers received a free Whopper if they downloaded the app using a QR Code.

With our QR Code generator, you can easily create QR Codes that are precisely tailored to your needs.

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Creative QR code marketing campaigns

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